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    <title>MAOnow Blog</title>
    <link>https://maonow.com/blog/</link>
    <description>Deal underwriting written down — one article a week.</description>
    <language>en-us</language>
    <item>
      <title>Holding Costs: What Every Extra Month on Market Really Costs</title>
      <link>https://maonow.com/blog/holding-costs-flip-timeline/</link>
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      <pubDate>Wed, 26 Aug 2026 14:00:00 GMT</pubDate>
      <category>Offer Math</category>
      <description>Taxes, insurance, utilities, interest and the HOA nobody budgeted. Priced per month, then multiplied by the timeline you will actually hit.</description>
    </item>
    <item>
      <title>How to Calculate ARV From Comps (the Way an Appraiser Would Check It)</title>
      <link>https://maonow.com/blog/how-to-calculate-arv-from-comps/</link>
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      <pubDate>Fri, 21 Aug 2026 14:00:00 GMT</pubDate>
      <category>ARV &amp; Comps</category>
      <description>Three to six renovated closed sales, adjusted toward your subject, cross-checked against median $/sqft. When the methods cluster you have an ARV. When they scatter, the scatter is the finding.</description>
    </item>
    <item>
      <title>The 70% Rule in Real Estate — How It Works and Exactly When It Breaks</title>
      <link>https://maonow.com/blog/70-percent-rule-when-it-breaks/</link>
      <guid isPermaLink="true">https://maonow.com/blog/70-percent-rule-when-it-breaks/</guid>
      <pubDate>Wed, 19 Aug 2026 14:00:00 GMT</pubDate>
      <category>Offer Math</category>
      <description>A rule of thumb that works on a $200K house in a normal market and quietly fails on cheap houses, expensive houses, heavy rehabs and slow exits.</description>
    </item>
    <item>
      <title>How to Calculate Your Maximum Allowable Offer (MAO) — With the Actual Math</title>
      <link>https://maonow.com/blog/how-to-calculate-maximum-allowable-offer/</link>
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      <pubDate>Mon, 17 Aug 2026 14:00:00 GMT</pubDate>
      <category>Offer Math</category>
      <description>The full subtraction, line by line: ARV minus rehab, holding, buying, selling, financing and your required profit — and why the &quot;spread&quot; is usually smaller than it looks.</description>
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